Welcome to Caspeldesign.com, this is the reduced quality site, since much of my work has been built in Flash. For the full experience please view the site on a Flash enabled device.
Caspel Design is the online portfolio for Benjamin van Caspel (although I'm far better known as Casper).
Currently based in Singapore after working around Australia, Japan and Hong Kong, I enjoy using my design skills to create meaningful growth. Having produced work in signage, print, web, interaction design and motion graphics, I also have unique experience in business and not-for-profit sectors developing process systems and marketing strategy. I'm looking to work with people who care about what they do and want to see me become an asset to their team as my talents are developed and used to their full potential.
Benjamin van Caspel
benjamin@caspeldesign.com
+65 8223 4830
Love On Japan Website
Client: CRASH Japan
Two days after the March 11 Earthquake, I began working with a few other volunteers based in Japan on a website to coordinate a network of missionaries efforts to assist people on the ground. Raising over $100,000 in the first week, the site played a pivotal role in enabling a quick response to the disaster and getting news of their work out.
CRASH Japan ID Animation
Client: CRASH Japan
Extending the values of the CRASH Japan branding to top our videos distributed online.
Adverts and Flyers
Client: CRASH Japan
Acting as either Art Director or Designer on promotions that assisted CRASH Japan recruit more volunteers or secure more donations to help the communities affected by the March 11 Disasters. Thanks to the many volunteers I worked with to produce these.
Monthy Update and a Magazine Advert
Quilt Cards
Client: CRASH Japan
Responding to the March 11 Disasters in Japan, quilters from North America collaborated to hand stitch quilts for the survivors. As each quilt was distributed to the families we needed to pass on the message in Japanese of how it was crafted intentionally, through these metallic-finish cards with a code-generated quilted pattern.
Client Scan Manager
Client: Spa Services
For a spa services brand we built a bilingual app that would allow their consultants to capture images of clients skin using an external USB scanner, automatically storing these in a database by client. A specialised review tool allows side by side comparisons that can be swiped to move through scan sessions or facial regions. A gesture driven UI simple enough for beginners to use with the power needed by professionals.
Review Prototype Screencapture
Comparison Rendering
Scan Prototype Screencapture (scanner inactive)
Markup Rendering
Male Placeholder Face
Keyboard Prototype Screencapture
Statistics Module
Client: Spa Services
This is essentially a data visualisation tool for all levels of staff to understand individual and group performance across the business. It took a paper based numerical table system and converted it to one where staff can easily see key KPIs as graphs and discern with a glance what actions need to be taken.
Individual View
Group Listing
Interface 1:1 Close Up
Nature's Own
Client: Sanofi Aventis
Designed for a 17" shelf mounted touchscreen this Virtual Naturopath app aided consumers in their product selection by providing guides to dietary supplement contents that could be compared and their effects communicated more clearly than traditional bottle labels.
Attraction Loop and Ingredient Information
Product Information and Product Comparison
Interface Close-up
Foyer Display
Client: Wincor Nixdorf
After renovating their regional hub, Wincor Nixdorf wanted use a wide band of screens to display a range of headlines for the company in a news-ticker and communicate their five brand values. Developed in minimal time the application would source data from web services and have levels of redundancy for limited connectivity.
Animation
Close Up Still
App Launcher
Client: Yeahpoint
As Yeahpoint accrued projects they needed an interface to navigate between the applications that could be updated at tradeshows by sales staff. This interface enabled them to change the order, add or remove links using a backend that was passcode protected. I also added an easter egg using the passcode screen for a game of Simon.
Screencapture of App
Interface Close-up
Interface 1:1
Touchscreen Concepts
Client: Singtel
Singtel's award winning retail store revamp featured a range of 42" screens with a design that was ready for a revamp 2 years later. Working with the many stakeholders we developed an interface that balanced their many needs. By giving promotions primary room in the attraction loop whilst having navigation elements still visible to imply interactivity was a key innovation.
Prototype Attraction Screen
Grid view for many similar products
A horizontal line of phones that narrows with choices.
Plans and Tables scroll horizontally with contextual links at right.
Ghost Recon 2 Concepts
Client: Ubisoft
As part of some concept testing with Ubisoft, with their direction I developed these screens for Tom Clancy's Ghost Recon 2. Attempting to innovate the map view in the in-game HUD by placing a 2D pseudo-UAV-captured map in the centre of the screen and giving it perspective to aid the player's orientation and situational awareness, whilst not compromising rendering speed.
Menu
In-Game HUD with perspective map
OneUX Concepts
Client: Philips Electronics
Whilst working with Philips Design, I contributed to concept work developing a company wide user interface design dubbed OneUX. These concepts look at designs applied to Televisions with low powered embedded systems. Whilst the final designs were more minimal we were experimenting with onscreen tooltips for the remote.
Final Implementation
Home Menu for browsing content
Settings Menu Concept
USB Browser Concept
Youth Alpha Clips DVD
Client: Alpha Asia Pacific
The Youth Alpha Clips DVD is the first video resource produced to empower leaders of Youth Alpha courses. Featuring 26 music videos from worship artists and 13 street interviews this product required motion graphics, DVD menus and cover artwork. The project also included construction of a minisite to support the product after being released to the market, a first for the organisation, which is yet to be pushed live.
a short preview video of the motion graphics for the project
Youth Alpha Myspace
Client: Alpha Asia Pacific
Youth Alpha is a sub brand of the Alpha Course for use with 12-25 year olds. As part of a global rebrand they needed to refresh their Myspace. After fighting my way through the Myspace code we ended up with a new skin to fit the new brand's palette and the use of a flash element at the top of the page to embed an intro animation and custom built video player.
myspace.com/youthalpha - showing the flash element with video player
Alpha Japan
Client: Alpha Asia Pacific
In June 2006 whilst visiting Japan. I saw the old site that the Alpha Japan team was struggling to work with and keep updated. So in a couple of days I worked through a collection of content and created a clean and simple bi-lingual website, based on the Joomla open source CMS platform, to support the ministry as they grow in Japan. This is a good example of what can be done with a very limited budget and schedule.
overview - showing the workspace with the list modules at left
Alpha Invitation
Client: Christ Church Hawthorn
Throughout 2006 Christ Church hosted a series of Alpha Invitation Dinners. Each of these required advertising to raise awareness of the event in the local community. With the only stipulation of using the line "are you coming to dinner?", I developed a brand image for the events and applied it to exterior banners, website banners, direct emails and personal invitation cards to empower our church members to bring their friends.
Christ Church Vicar, Mark Leach with the Alpha Invitation card and banner
Weekly eDM
Client: Christ Church Hawthorn
What started as just a text only weelky email from the minister got a major upgrade when we added event details, the previous week's sermon as Mp3, prayer requests and quirky news. It's become a key method for the Christ Church team to stay in touch with our commmunity and building a relationships.
Christ Church eUpdate - key to keeping the community in touch
Site Signage
Client: Christ Church Hawthorn
The Christ Church site required a set of signage to allow it's various site users to navigate the grounds. The project included refitting and creating 32 signs. The solution involved colour coding the major buildings across the 2 acre complex and a simple minimalist design that adhered to the church's brand.
main entrance sign
the primary id from Denham St
the majority of signs were cut vinyl on signwhite
QueryModel
Client: Mailout
As part of the direct email marketing engine, Mailout, the QueryModel application was developed which allows users to quickly generate models to populate their campaign. QueryModel makes use of simple drag and drop methods to include tables and create links. It also features a draggable workspace for larger models with easy navigation via a module similar to the map in a RTS game.
overview - showing the workspace with the list modules at left
close up - linking tables is easy with drag and drop
FPV Configurator
Client: Ford Performance Vehicles
The FPV Configurator is an application which allows a user to customise all FPV models and email that to themselves, friends or a dealer to arrange a test drive. Offering over 100,000 different customisations of real options users can create their unique take on an FPV.
overview - exterior options
close up - model selection
close up - options
Aspley Keep Land Finder
Client: Urbex
In early 2005 Urbex launched their first interactive development map with the Aspley Keep land finder. The application allows a client, all from the same page, to browse the latest release information on the development, which can be easily changed via an admin system.
map view
lot details
My Restaurant Rules 2004 Video Player
Client: Seven Network Australia
The popular reality TV show site required a way for viewers to watch web exclusive videos of their favourite contestants at the competition panned out. Users could sort the videos by week or contestants to keep track with the show.
The MRR Behind the Scenes player
My Restaurant Rules 2005 Video Vault
Client: Seven Network Australia
For the 2005 competition Channel 7 wanted increase the importance of video on the site. The solution involved using an FLV based player that utilises imported data to create a sortable list of videos. The 2005 player allows for faster updates, greater user interaction and simpler understanding.
The ANZ Video Vault
A close up of the video playing area
The list of videos to select from with sort options
Model Colourators
Client: Ford Performance Vehicles
Ford Performace Vehicles is the sports division that puts the shine on the blue oval's Australian operations. They wanted a way for customers to see the range of colours and stripe options available on their vehicles. The "Colourator" was built with download speed and user captivation in mind and seeks to polish the look of their high performance products.
The GT Colourator Interface
An example of the stripe options
An still of the transition animation
FPV SuperRoos Puzzles
Client: Ford Performance Vehicles
FPV wanted to devote a section of their site to their future customers. By leveraging the nameplate that appeared on the company's 1970's muscle cars, the SuperRoos section offers some activities to keep younger FPV fans amused. These include a number of different jigsaw puzzles and lineart for colouring in.
The menu screen for the Puzzle Game
The game in action
The victory screen
A menu for downloading the colouring in outlines
Performance Inc Elements
Client: Ford Performance Vehicles
As part of FPV's rebranding for 2004/05 a new site was developed. This required some new flash elements including a dynamic banner loader that can have multiple banners playing with varying priority to their order. A new logo element (bottom left) was developed to roll through FPR's various sponsors and lastly the merchandise scroller (bottom right) for previewing some of the FPV/FPR branded products.
The homepage containing the various flash elements
F6 Typhoon Launch Site
Client: Ford Performance Vehicles
FPV launched the F6 Typhoon at the opening of the 2004 Melbourne International Motorshow and rolled live the same day, a minisite which detailed everything you wanted to know about the car. Constructed in record time this flash site featured heavy animation and bold imagery to communicate the strengths of the new vehicle.
Photo Viewer
Engine Specifications
Press Release
Push To Talk Demo
Client: Telstra
Telstra required an interactive demonstration of it's latest mobile technology in Push To Talk (PTT). The demo involved getting users imitate using the new system to explain it's benefits and how it worked.
A screen showing a sample phone
Demonstrating how one phone can send multiple messages at once
The network availablity screen
Prospective Student eDMs
Client: University of Sydney
For it's 2005 intake, The University of Sydney decided to make use of electronic direct mail marketing to increase their awareness with HSC leavers. These emails are designed to direct potential customers to the USyd site to learn more about the institution and reflect the Universities values.
Two examples of email templates
New Zealand Banners
Client: Ford Asia Pacific
Ford New Zealand's brand teams desired to engage their site's users to understand the core message behind each of their cars. Through the use of these animated banners they greatly enhanced their ability sieze the user's attention and communicate their message.
Territory banner within the site template
MkII Falcon banner within the site template
The Fairlane Banner alluding to it's luxury
South Africa Banners
Client: Ford Asia Pacific
Ford South Africa wanted to use the animation capabilities of flash to deliver more about a model's brand than what was capable with a static image. What they got were banners that enhanced the model's branding and aptly communicated the brand pillars of the vehicle.
the Ford Ranger doing some hill climbing
the Ford Focus reflecting it's rally roots
Exterior Colour Pickers
Client: Ford Asia Pacific
As Ford began rolling out their new site design across AsiaPac they required a highly adaptable Flash colour picker to give users a visualisation of their cars in each of their available colours. Answering their need was a template that could be easily populated and edited whilst adding greater functionality to the previous versions.
the South African Focus picker within the dragonfly template
a close up of the Focus picker showing the model menu
a view showing the whole picker with the colour table and rollovers
Interior Trim Pickers
Client: Ford Asia Pacific
With a similar conception to the Exterior Colour Pickers, the Interior Trim Pickers required a flexible flash design so that customers could peruse available trim designs for the Ford vehicle of their choice. These have been rolled out on Ford sites in New Zealand (www.ford.co.nz) and South Africa (www.ford.co.za). You will need to use IE to view the pickers.
a close up of the interior trim picker
Interactive Site Plan
Client: Omnico
As part of the promotional site for a business centre in Melbourne's South East, Omnico wanted to give prospective clients an experience of the future development. By incoporating 3D animations of the site with floorplans and impressions of the lots available it gave the user a unique overview of what may be their future centre of operations.
overview, showing the site plan with menu elements
close up of site details
close up of video player
Nitelife Branding
Client: 107.9 Life FM
The Nitelife, the evening till late show on Life FM, wanted to get a logo of their own for promoting the show. They wanted something fresh and relavant to their target audience, of teens and twenty somethings, without a drastic departure from the existing station brand.
the new nitelife logotype
the new logo along with the existing station logo
Local Life CD Cover
Client: 107.9 Life FM
A CD of local talent compiled by the station to promote these unsigned artists. The station manager wanted a vivid cover that payed homage to it's city of origin. The solution is blending of station's colours with shots of the Adelaide streetscape.
front cover close up
front and rear covers
Big Night Out 2001 Flyers
Client: 107.9 Life FM
A highly successful quarterly event, Life FM's Big Night Out, runs from near midnight till dawn with a variety of exciting venues open to the sole and unlimited use of participants. For the 2001 series of events the project manager wanted a design for the year that would slightly vary for each event and clearly communicate what featured at each event.
A4 Flyer
January DL Flyer
July DL Flyer
Big Night Out 2002 Flyers
Client: 107.9 Life FM
For 2002 Life FM wanted to put a bold new style into it's flyers for the school holiday event. This more futuristic design was a hit with the punters for the look and with the station's accountant for the price of printing. Thus proving less colours can be more.
A4 Landscape Flyer
January DL Flyer front on
Januray DL Flyer perspective
2004 Election Campaign
Client: The Justice Project
As part of the 2004 Australian Parlimentary Election the Justice Project wanted to make refugee detention a policy issue. This fullpage advert, which featured in the Melbourne Age, uses the confronting image drawn by a child in immigration detention to get it's political message across.
Full Broadsheet Page Advert
Punkers Union CD Cover
Client: YARR Enterprises
A local compilation CD of unsigned Adelaide Punk bands. In true punk style the name and logo of the album was a parody of a South Australian brand icon. And yes, the client's name is to be pronounced as heartily as would a wooden legged colonial seafarer.
front and back cover
21st Birthday Invites
Client: Personal
When my own 21st birthday came around I decided that I wanted some really funky flyers so I came up with a theme to suit. The Airline theme proved a hit and I had all sorts of people at my party, a few shady ones at that!
DL flyer perspective
DL flyer front on